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MEASURE "Keep it Clean"
How a store's cleanliness can shape an overall shopping experience. The study included shoppers at stores in 8 retail categories.
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QUELLES COULEURS POUR LES MARQUES EN 2009 ?
Pour lutter contre la morosité ambiante, les marques se tournent vers des couleurs lumineuses et gaies. Parmi elles, le jaune et le rose véhiculent des messages anticrise
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LE CHOIX D'UN SAC D'EMPLETTES
Recommandations pour les commerçants et les consommateurs.Réduction. Réemploi. Recyclage. Valorisation. Comment informer et sensibiliser la clientèle ?
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WINNING IN THE LAST MILE - by OgilvyAction
We help our clients win in ''The Last Mile''. We influence people; toss them ideas. We create the ''Red Ball'' that provokes people.
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THE CHECKOUT "inside the in-store experience"
The impact of the economy is having on shopper behaviour. "Saving money" "and save today, buy tomorrow" describe shoppers more so than in prior months.
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MEASURE "a minute difference"
Check out times, as well as additional aspects of consumers' shopping experiences, play a role in the percentage of shoppers who make a purchase.
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